Don’t Be Misled

Circulation vs. Readership

This is a very easy concept:

Circulation is the number of papers that are actually printed & circulated. It is a definite number.
Readership is basically a guess as to how many people in a household are reading one paper.
MOUNTAIN PEAKS circulates 4,000 copies* twice monthly. It is fair to say that 2 people in each household read the paper. Therefore, our readership is 8,000 per edition.

According to an October 2015 audit**, our competitor circulates¬†1,187¬†copies per week and claims to reach 10,000*** readers each week. That’s 5 readers per household!

Based on that calculation, MOUNTAIN PEAKS would have a readership of 20,000.

You Decide: Mountain Peaks

  • Higher Circulation
  • Higher Readership
  • Lower Rates

*Statements from printer available upon request.
**Printed in an October 2015 edition of The Mountaintop Eagle.
***According to an ad in the September 23, 2009 edition of the Mountaintop Eagle.